Video studio for technical products
Animated explainers and ad creative for AI, developer tools, cybersecurity, cloud infrastructure and technical SaaS — made by an engineer who reads the docs. The screen demonstrates the mechanism; the words just label it.
Selected work
Every frame below was drawn in code — no templates, no stock motion. Click any tile to open it larger. Pieces tagged Spec ad are self-initiated concept work, not client campaigns.
The back catalogue behind it
What we make
Built for AI, developer-tools, cybersecurity, cloud and technical SaaS teams — products whose value is invisible until someone draws it. Both lines start in the same place: understanding the mechanism well enough to animate it.
Short paid-social ads built to stop a scroll and land one idea. Graded footage, kinetic typography, and a story built from the product rather than a list of features.
The format the channel is built on. Diagram-led video showing how something actually works, for audiences who can tell when you are bluffing.
A simple first project
For one defined concept with limited visual complexity. UI-heavy animation, extra formats, paid-ad usage and longer pieces are quoted separately. First delivery about a week after the brief and script are approved.
How it runs
What the product does, who it is for, and the one idea the video has to land.
Written and approved before anything is animated, so nothing expensive gets rebuilt.
Designed and rendered in code, which is why turnaround is days rather than weeks.
Finished MP4s in the ratios you need, plus a subtitle file and poster frame. One revision round included.
Why this works
Every frame is a program. Changing a colour, a number, a language or an aspect ratio is an edit and a re-render, not a rebuild — which is why revisions come back the same day and variants cost almost nothing.
The explainers are made by someone who reads the docs. Nothing gets hand-waved into a pretty animation that’s quietly wrong, which matters when your audience is engineers who will notice.
Every piece gets its own palette, layout, motion language and hero object, designed from your concept. No house style dropped over your logo, because recycled work is obvious to exactly the people you want to impress.
A first project doesn’t have to be a leap. One scoped 30-second explainer, from $250, gets the treatment applied to your own product — so the decision to do more is made on finished work rather than on a pitch.
Questions
Anything not covered here, just ask — you'll get a straight answer, not a sales call.
Finished video files — MP4, H.264, in whatever aspect ratios you need (9:16, 1:1, 16:9), plus an SRT subtitle file and a poster frame for thumbnails. Editable project files aren’t included: the animation is built in a custom code pipeline rather than After Effects, so there’s no timeline to hand over. If you need something changed later, send it back — that’s usually faster than editing it yourself would be.
A first short is about a week, because that’s where the visual identity gets built. After that, two to three days each. Long-form runs two to three weeks depending on length and how much research it needs.
I do, unless you’d rather. Most clients send a rough brief or a doc and get a script back for approval before anything is animated. If you already have a script and voiceover, that works too and it’s faster.
One revision round is included on every project, and script approval happens before any animation starts, so surprises are rare by design. If you’d rather not commit to a full project first, the $250 pilot is the low-risk way in — you see the treatment on your own product before scaling up.
Yes — send your palette, type and any guidelines and the piece is designed inside them. What doesn’t get reused is the layout and motion language; those are built fresh for each concept.
There is one fixed starting point — a 30-second technical explainer on a single concept, from $250 — so you can try the studio without negotiating a scope first. Everything beyond that is quoted per project, because length, research depth, number of variants and turnaround all move the number enough that a rate card would be misleading.
Start here
What you are making, who needs to understand it, and roughly when you need it. Start with the $250 pilot, or describe a larger project and get a number back — no packages, no sales call.